In a move hitting the front page of nearly every newspaper in the world, social networking giant Facebook took the first steps toward an initial public offering (IPO) yesterday by filing what’s called an S-1 form with the Securities and Exchange Commission. But folks desperate to buy shares still have to wait at least another three months until before see the company debut on a stock exchange under ticker symbol (FB).
So why all the fuss? Because despite all we think we know about a company that counts a membership equal to more than 10% of the earth’s population, Facebook’s filing was the first chance for outsiders to see the different ways FB profits from users. A careful read of the S-1 reveals Facebook’s plans to make even more money from members using the free service to connect with old friends. Earlier today my co-host Matt Nesto and I discussed 3 ways Facebook plans to exploit you the user, in order to justify their plans to increase revenues, profit, and valuation. The list may disturb you. (more…)