Playahatin On: Women's Sports

by Bruce Banter

The Lifetime channel has a viewer ship that supports the declaration that “all men are created evil”. C'mon you all know what I am talking about, if you seen the programming on that station you know da deal. Even the infant males are adulterers and abusers. Decent men don't exist on that station. Maybe its payback from the Suffrage Act of 1895 or Women's Movement of 1848.

The constitution says that All Men are created equal (it's true). That patriarchal decree and sexist language did not mean women when it was written but it pertains to women today. But what does that really mean? Does it mean, that those with “handicaps” like missing limbs, down syndrome etc are equal to me? Yes it does. Thank god that this “idea” applies to human and civil rights to be protected under the law.

Let's face it thou interpretation of this is screwed up. Some things like sports and physical activity should have a note reading all men are created equal to each other and all women are created equal to each other! This is a general understanding and does not mean that I think I can out run a Marion Jones in the 100m. But if she wants to get up under the bench press, we can do this!

Because men are physically stronger, faster, quicker etc the appeal to market female sports competition will always be a tougher sell. The Los Angeles Sparks won the 2001 WNBA title but not many knew or really cared. Can the Sparks beat the Lakers? Of course not, let's not be stupid although some people cant help it. Did they get a big parade in L.A. like the Lakers, nope.

The truth of the matter is that many women are like me and don't like women competing in every sport that men do. I am fine with women swimming, track and field, archery (if you want to even count that as a sport) and many other competitions. So that means in truth if female sports are to survive they need to have major appeal to men.

Muscle Woman A?

(Not appealing to men!)

Muscle Woman B?

Tell the truth, Ali's daughter Vs. Frazier's daughter was the biggest gimmick of the year. Female boxing already reached its peak, that night. Ten bucks to the 1st person who can tell me off the top of their heads, what their names are. I figured as much. Their names are Ali and Frazier's daughters. In grade school, I used to like when girls fought cause I knew somebody titty was going to pop out soon. But in women's boxing their titties are taped to their chest, so what fun is it? Besides I think, I matured past that point. To keep men watching, most female sports there must be something sexy about the competition. The outfits need to be skimpy, tight, and short or it must be a sport where the women sweat a lot and soak through the shirt producing a “wet tee shirt contest effect”. I started watching women's Tennis cause Serena is THICK. I am now learning the game in the process.

Don't blame the avg Joe; blame corporate interest that condition us with subtle sex marketing. Blame Phillip Morris who spent millions on cigarette ads with half naked women smoking, Blame BMW car dealers with Vanessa Del Rio look a like's laying on top of the hood. Tell the Lifetime channel to check their sponsors and see if any of them are guilty. We are victims. It's a double-edged sword.

If the next WNBA champion wants a parade in 2002. They have to do a few things for men. Shorten up those shorts, (cause long legs and short, shorts work) adjust the jerseys, make them cut off tops exposing the navel and adjust the width a lil closer so we can see what the ladies are working with in front. If you do that you can increase the ticket price of the games 25% and men will buy the season tickets from those dykes who make up much of the audience. Fact's bare out that, the games only sellout when there is a gay pride celebration in that teams town that week. Image means everything in American pop culture and you can market femmes but not dykes. The Brat may be an exception to the rule. That's who's mostly at the games now. There are some femmes there also but the league doesn't mind panning them with the camera cause you cant look at them and tell they are gay. With men watching, more sponsorship is automatic and WNBA salaries will go up. I am not advocating you get a team with 6-wannabe model and 6 legit female players. I am telling you about this societal double-edged sword and how to do a crossover move.

Proof of my theory is what happened in female bodybuilding. In The Beginning (sounds kind of Godlike, hunh) you would have to turn people away from female body building events. They always sold out. SRO all the time. Men and women flocked there. That all stopped when the women changed the flow of the sport by showing us the muscular poses (like men), using steroids (like men) resulting in more masculine voices and they got bigger and bigger, muscle mass was a criteria. I mean Chyna had nothing on female champions like Lisa Louis who had only 3% body fat and looked like the Incredible Hulk in drag. All of them had to get special made clothes (like the men). Cory Everson was the last feminine female body builder to win Ms. Olympia in 1989.After that they started getting bigger and bigger and people stopped coming. This intimidated women and men. So it's lost its mass appeal and popularity. The craze now is fitness. Now they have Ms. Fitness Olympia - its popular cause it went back to many of the feminine aspects, with dancing, rhythm and muscular definition was judged as opposed to mass. Tossed were categories like muscularity. There is a big difference between watching a woman in a 2 piece that stands at 5'3 and 125lbs and a woman that stands at 5'7 and 205lbs. Before I went anywhere with the latter woman I would say can I see some baby pictures please, I mean pretty please. -Nuff said

 


Released: July 2001

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